The app was rejected 2x by Y Combinator before being accepted on its 3rd try. Launched in 2015 by co-founders Songe LaRon and Dave Salvant, Squire initially struggled to gain traction with users and barbers. But it hasn’t all been as smooth as aftershave So far, it’s working: The company raised $60m in July at a $750m valuation, and is on track to 3x revenue from $4m in 2020 to $12m+ this year. Named as an homage to “Game of Thrones,” Squire began with the mission of serving barbers the same way the TV show’s squires served their knights. Squire, a barbershop booking app, is proving barbershops are big business